Accepting new engagements

We build AI that actually does the work.

AI agents, workflow automation and digital platforms for organisations across the GCC and beyond. Designed in Muscat, built to run inside the inbox, the approval chain and the systems you already use, and not finished until it runs in production.

AI agentsCopilots that act AutomationEnd-to-end workflows PlatformsPortals & e-commerce
Microsoft 365Google WorkspaceWhatsApp BusinessMicrosoft TeamsSAPOracleSalesforceHubSpotZohoSlackSharePointShopifyWooCommerceZapiern8nClaudeOpenAIPower AutomateMicrosoft 365Google WorkspaceWhatsApp BusinessMicrosoft TeamsSAPOracleSalesforceHubSpotZohoSlackSharePointShopifyWooCommerceZapiern8nClaudeOpenAIPower Automate

Built inside the tools your teams already use

1workflow proven in production before anything expands
30mindiscovery call to find where AI pays back first
13yrsfounder experience in enterprise IT across Oman and Lebanon
1dayreply time for every enquiry, on business days
01The gap

Most AI never leaves the pilot slide.

Leaders across the Gulf are asked to show AI results. The obstacle is rarely the model. It is the last mile: the inbox, the approval chain, the systems that don't talk to each other.

Last
milewhere AI pilots stall
A

Manual operations at senior cost

Skilled people spend their week chasing emails, re-keying data and drafting the same documents.

B

Systems that don't connect

Email, ERP, CRM and shared drives each hold part of the picture, so work moves by copy and paste.

C

Pilots that stall

Proofs of concept impress in a demo, then stop at security review, integration or ownership.

D

Websites that don't convert

A brochure site that looks fine, loads slowly and gives customers no way to book, buy or ask.

02What we build

What we build, end to end.

AI agents, automation and digital platforms, backed by advisory and managed operations. Each engagement is scoped to a measurable outcome and led personally from discovery to go-live.

Can you chase the three suppliers who haven't confirmed delivery?
Done. Two confirmed for Tuesday. Gulf Safety hasn't replied, so I've flagged it and drafted an escalation for you.
Send it.
EX-01

AI Agents & Copilots

Proven in-house

Assistants that draft, triage, file and follow up inside the email, documents and tools your teams already use. They act, not just answer.

  • Inbox triage and routing
  • Document and proposal drafting
  • Customer and lead follow-up
  • Knowledge capture and search
✉⚙✓🗄
EX-02

Workflow Automation

Repetitive, approval-heavy processes connected end to end, with fewer handoffs, fewer errors and a full audit trail.

  • Intake, approval and notification flows
  • System-to-system integration
  • Human-in-the-loop checkpoints
EX-03

Websites & Digital Platforms

Corporate websites, portals and e-commerce, with booking, payments and lead capture built in, connected to the systems you already run.

  • Corporate & e-commerce
  • Portals & integrations
  • Small business? Executrz Studio
Use case92
Use case74
Use case55
Use case31
EX-04

AI Strategy & Advisory

A ranked roadmap of AI use cases, each with a business case, owners and success measures. Independent of any vendor.

  • Process & data assessment
  • Use-case prioritisation
  • Governance
uptime
live
tunedprompt v14 · 3 workflows
EX-05

Managed AI Operations

Monitoring, tuning and support for the AI systems we deliver, so they keep performing after go-live.

  • Monthly performance review
  • Prompt & workflow tuning
  • Next-business-day support
03Live demo

Watch an agent do the work.

Pick a scenario. This is how an Executrz agent behaves on a normal morning: reading, deciding, acting, and asking a human only when it matters.

Illustrative scenarios. Names, systems and figures are examples, not client data.

agent / procurement-intake
steps 0elapsed 0shuman checkpoints 1
04Approach

Prove it small. Then scale.

Fixed-scope stages, each with a clear deliverable and a go / no-go decision. You only commit to the next step once the last one has paid its way.

STAGE 01

Discover

Workshops and process mapping. We rank the use cases and agree one pilot with success metrics.

Duration
2–3 weeks
Output
Pilot charter
STAGE 02

Pilot

One workflow built and live with a small group of users, then measured against the charter.

Duration
4–8 weeks
Output
Working system
STAGE 03

Scale

Roll out to more teams or workflows, with integrations, governance and training.

Duration
2–4 months
Output
Adopted platform
STAGE 04

Operate

Ongoing monitoring and improvement, so performance holds as your business changes.

Duration
Monthly
Output
Measured results

Durations are typical ranges. Your discovery call ends with a scoped proposal for your situation.

05We run on our own AI

Internal product · Waitlist open

SquirrelbyExecutrz

An AI chief of staff for the people who run the work.

Morning briefings, inbox filing, follow-up tracking and first drafts. We built Squirrel for our own working day and use it every day. The waitlist is open; we don't have dates or pricing to share yet.

06Selected work

Built, shipped and in use.

Digital platforms we have shipped, and how our advisory practice starts. Our own AI in daily use is Squirrel.

EX-04 · AdvisoryPractice

AI Strategy & Advisory

Before anything is built, we help leadership teams find where AI earns its place: process assessment, use-case prioritisation, solution design and independent guidance, shaped by years of enterprise technology work across the GCC.

Book a discovery call →

ProductIn daily use

Squirrel

The AI chief of staff that runs our own working day: morning briefings, inbox filing, follow-up tracking and first drafts. We build what we run.

See Squirrel →

07Why Executrz

What we hold ourselves to.

Five principles behind every engagement.

Execution over decks

Every engagement ends with something running, not a slide.

Prove it small, then scale

We pilot one workflow and agree success metrics before anything expands.

We run what we sell

We use our own AI every day before we recommend it to anyone.

Enterprise discipline

Data stays where it should, access is controlled and decisions are documented.

Rooted in the Gulf, working beyond it

We understand regional procurement, how decisions get made and local data rules, including Oman's Personal Data Protection Law, and we work remotely with clients further afield.

08Questions

Straight answers.

Do you work with organisations outside the GCC?

Yes. We are based in Muscat and work remotely with organisations further afield, with discovery and delivery by video call and on-site visits where needed.

Where does our data go?

We design around your data rules from day one. Where possible, systems run inside your own tenant and accounts, access is limited to what the workflow needs, and we document what is stored, where and for how long.

Do we need to replace our existing systems?

No. We build on the email, documents and business systems you already use and connect them, rather than asking your teams to move to something new.

What happens if the AI gets something wrong?

Workflows include human checkpoints for anything consequential, and every action is logged. We agree with you up front what the system may do on its own and what needs approval.

How do engagements start?

With a 30-minute discovery call, then a fixed-scope Discover stage. You get a ranked set of use cases and a pilot charter before committing to any build.

Do you build websites for smaller businesses?

Yes, through Executrz Studio: fixed-price websites with bookings, payments and WhatsApp built in, in English and Arabic, plus Care Plans that keep them running.

Can you build an AI agent like Squirrel for us?

Yes. That is our AI Agents & Copilots practice. Squirrel is the proof that we build what we run. Book a discovery call to discuss your workflows.

09Start a conversation

Start with one workflow.

Tell us where work gets stuck. We'll show you where automation pays back first, and tell you plainly where it doesn't. Replies within one business day.

Based in Muscat, Oman. Working with organisations across the GCC and beyond.

What are you interested in?
Book a call